TransUnion Rolls Out Innovative AI-Driven Data Analytics Platform

TransUnion, a Credit bureau, has rolled out a Cloud-driven AI-enhanced analytics and data platform for financial organizations.

The OneTru platform merges different analytic and data assets designed for fraud prevention, marketing and credit risk into a unified single environment. The platform is Created on TransUnion’s hybrid-cloud system. It leverages machine learning and AI tools from Neustar, the Identity Management firm TransUnion acquired for more than $3 billion in 2021.

OneTru’s AI Abilities Will Enhance Identity Resolution For Fraud Detection

The Chief Technology Analytics And Data Officer of TransUnion, Venkat Achanta, stated that OneTru’s ML and AI powered graph will assist their customers dismantle data silos. He added that it will also help them learn from the vast amount of information in the evolving digital landscape.

He further stated that this will enable their clients to move past conventional identity graphs restricted to deterministic linking and explicit data. The company will give clients the opportunity to use knowledge graphs that collect information from a wider field. Achanta also mentioned that customers will be able to draw logical conclusions from structured, unstructured and linked data, thereby offering additional context and meaning.

TransUnion cited that for example, OneTru’s AI abilities will facilitate graphs that enhance identity resolution for fraud detection. The platform will achieve this by connecting unstructured data, like device properties and behavioural information and structured data like traditional offline identities.

Transunion Seeks To Empower Consumers And Businesses Through Data Insights

TransUnion is customer credit reporting agency firm located in American. Its gathers and aggregates data on more than one billion consumers across more than thirty nations, including nearly every credit-active users in the U.S with over 200 million files.

TransUnion also sells credit reports and various fraud-protection and credit products directly to consumers. Similar to all credit reporting agencies, the firm is mandated by the U.S law to offer one free credit report per year for customers. Furthermore, an evolving segment of TransUnion’s enterprise is its business solutions that leverage advanced big data, mainly its deep AI-TLOxp product.

TransUnion was established in 1968 as a holding firm for Union Tank Car firm, positioning TransUnion as a descendant of Standard Oil via Union Tank Car firm. In 1969, TransUnion acquired the Credit Bureau of Cook County in 1969, which managed 3.6 million credit accounts.

TransUnion customers surpass 65,000 businesses, with a 2014 revenue reaching $1.3 billion. With its office in Chicago, Illinois, TransUnion is the smallest of the three leading credit agencies, along with Equifax and Experian (known as the “Big three”).