NBA App launches new digital features ahead of 2024-25 season

In addition, NBA League Pass subscribers worldwide will have the ability to customize their viewing experience and always be live when watching NBA games.  Fans can smart rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game recap versions including “All Possessions,” “10-Minute Condensed,” “Key Highlights,” and more. Additionally, the app will offer interactive synced stats and analytics, ensuring fans experience the game in the app as if it is live no matter when they are watching.

Among the game-changing enhancements is “NBA Insights,” an AI-powered tool that leverages the power of Microsoft Azure. The feature uses AI rooted in deep basketball understanding to identify key narratives, player performances, and notable milestones, providing fans with a continuous feed of text-based updates that go beyond the box score to better contextualize what’s happening on the court. The league is also using Generative AI to localize content, offering game recaps in French, Portuguese and Spanish as well as translations for select original programming and live games.

Additionally, content on the NBA App throughout the season will incorporate “Dunk Score,” an AI-calculated grade for in-game dunks in real-time based on a breadth of factors including the player’s jumping distance, style and force at the rim, and defensive efforts from the opposing team.

“Pass the Rock,” the popular NBA App series highlighting the emerging league stars, returns today for season three with a special“Rookie Year Edition.”  This episode will follow San Antonio Spurs star Victor Wembanyama’s transition to the NBA, culminating in him being named the Kia NBA Rookie of the Year.  On Sunday, Oct. 20, the NBA will launch “Raising 18,” a nine-part docuseries narrated by five-time NBA All-Star Al Horford spotlighting the Boston Celtics’ journey to their 2024 NBA Finals victory.

Popular experiential features within the NBA App have been enhanced to increase personalization, including the all-new ‘Following’ tab, which combines the latest content from your favorite teams and players into an algorithmic feed as well as the revamped “Game Stories” now with pre-game analysis, highlights and interactive polls. “Moments” – the popular vertical social media-style feed feature – has been upgraded to include multi-language support and can now be accessed on Roku TVs for quick content consumption on larger screens.

On NBA League Pass, fans will have access to more than 800 live out-of-market games and a variety of alternate telecast options, including in-language streams (Spanish, Portuguese and Korean), the return of the popular “NBA Strategy Stream” providing fans with a unique viewing option breaking down in-game tactics and “NBA HooperVision” featuring NBA legend Quentin Richardson and special guests.  Additional alternate stream options will be announced throughout the season.