Tech Firm Horizon Software Rebrands To Horizon Trading Solutions

Horizon Software, a technology firm centered on electronic trading, has rebranded to Horizon Trading Solutions. The company has been operating for more than 20 years. It supports agency and primary businesses across derivatives and equities.

Now identified as Horizon Trading Solutions, the rebranded company aims to elevate its electronic trading solutions.

The rebrand includes a novel visual identity showcasing a modernized typography, logo, imagery, and color palette. The firm’s website has also been remodeled to symbolize the new brand and enhance the general user experience.

The chief executive officer of Horizon Trading Solutions, Sylvain Thieullent, mentioned that the rebrand represents a major part of the firm’s development. With the latest decision, the company upholds its history and heritage in the industry.

The Firm Aims To Enable Customer’s Adaptability To Regulatory Changes

Horizon Trading Solutions aims to advance its electronic trading services and embrace new opportunities. The company also plans to enable customer’s adaptability to regulatory changes. It positions itself as a professional services and trading solutions provider to markets within the ecosystem of North America, The Middle East, Asia Pacific, and Europe.

The rebranding endeavor comes as the firm experienced rapid global expansion in the past year. This growth was driven by the increase in demand for its built-for-purpose technology offering and trading solutions. An example is the validation received for Montreal Exchange derivatives trading approved last year.

Thieullent mentioned that Horizon Trading Solutions is dedicated to propelling positive change and delivering new values for its stakeholders, employees, and customers. The company’s team is eagerly anticipating the next development phase.

In 2023, the electronic and algorithmic trading solutions provider developed a straight connection with the Singapore Exchange within six months after its official launch. This linkage allows Horizon’s clients to engage with several financial markets, implement hedging strategies with more efficiency, and create a retail space for ETFs.

Horizon Software Unveils The New Horizon Extend Trading Platform

To add to its Singapore expansion, Horizon Software has introduced a novel cross-asset trading platform known as Horizon Extend. This platform enables customers to customize hedging tools and pricing models. Clients can also streamline processes and create a transparent and flexible trading environment.

Furthermore, Horizon Software has joined forces with Santander Bank Polska. The bank’s brokerage arm was announced as Horizon platform’s first Introducing Market Makers for the Global Connect equity market. This market was facilitated by the Warsaw Stock Exchange.

The technology company combines sophisticated algorithmic capabilities with native trading functionalities. This enables the firm’s customers to form, test, and deploy automated strategies in extremely brief periods and with solid security.