Trainer tycoons: How three Scots entrepreneurs make money from trainers

Amaan Waheed is just 17 but despite his youth, he already has his own business.

With the help of hid dad, he setup Arcane Footwear in 2021 after patenting a magnetic spring cushion which can be used in trainers.

The cushion is described as an energy return system for runners which makes running easier and more comfortable.

But his interest in business began when he was 14 and he created a magnetic fidget toy called Stax, which sold online and in local shops.

Since coming up with the magnetic spring cushion, which offers extra comfort, he has made in-roads into the trainer industry and counts Joe Foster, the founder of Reebok, as a supporter.

“Reebok is known for innovation, and Joe was super-excited about the magnetic cushioning, seeing it as the next big thing,” Amaan said.

“He supported me by leveraging his network, introducing me to industry key players. The best part was the in-depth training sessions, where Joe shared insights from a 200-page secret Reebok manual.”